We have dedicated our lives to creating a SUSTAINABLE business model that puts FARMERS first as we believe that HEALTHY farming communities will produce better quality products that ultimately will benefit our valued customers.
The agriculture industry is broken. The farmers in Latin America that grow the foods we consume to nourish our bodies are as poor as ever. Marketing and “greenwashing” by companies–big and small–will let consumers believe that things are changing. While there are some success stories, farmers in Latin America are amongst the poorest 1% in the world. The solution isn’t as simple as paying farmers a few cents more. It’s about treating our farmers as EQUAL PARTNERS and empowering them through communication and cooperation. It’s about “trimming the fat” in the agribusiness supply chain to create more value for farmers and for consumers–all while obsessively focusing on quality. |
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Rockville
Maryland
20850
United States